Pure Rare Eternal
Precious platinum is the perfect choice for the customer of the 21st century – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. Platinum is pure, it has a brilliant white sheen and is kind to the skin. Platinum is rare, a treasure coveted by influential individuals for centuries. Platinum is eternal, with an everlasting radiance and durability. Choosing precious platinum is the perfect way to express your own individuality, strength and style.
Pure Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum’s purity endows it with a brilliant white luster. This helps to reflect the true radiance of diamonds. Because it is generally 95% pure (18ct gold is 75% pure) platinum jewellery does not fade or tarnish and keeps its looks for a lifetime. Platinum’s purity makes it hypoallergenic and ideal for those with sensitive skin.
Rare Platinum is rare, the coveted treasure of discerning individuals. There is very little platinum on this earth and it is found in very few places around the world. This exquisite metal is 30 times rarer than gold. In fact, it is estimated that if all the platinum in the world were poured into one Olympic size swimming pool it would be scarcely deep enough to cover your ankles. Gold would fill more than three pools. Platinum’s rarity makes it exclusive and distinctive – a celebration of your individuality.
Eternal Platinum jewellery is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewellery metals. Platinum does not wear away and hold precious stones firmly and securely. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. So, even though wearing it each and every day may leave an impression on the surface, it remains what it was – a symbol for all things eternal.
What is the difference between platinum and white gold?
Platinum is naturally white, whereas yellow gold is alloyed with other metals to achieve a white look. The colour of white gold is often further enhanced by plating the piece with rhodium. This plating can wear away, however, revealing the yellow-gray colour of the white gold. A more immediate means of distinguishing the two metals is their comparative weight. Even a simple wedding band made of platinum is noticeably heavier than the same ring made of white gold, giving reassurance of its value.
Why is a platinum ring more expensive than gold?
- The rarity of platinum means that its price is invariably higher than that of gold
- Platinum jewellery is generally 95% pure platinum compared with 18 carat gold jewellery which is 75% pure gold.
- Platinum is denser than gold, so a piece of platinum jewellery weighs over a third more than the same piece made of 18 carat gold.
- The process of making a piece of platinum jewellery requires a higher level of craftsmanship.
Will platinum jewellery scratch?
All precious metals can scratch, and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal and none of its volume is lost. Over time platinum develops a natural patina, which many people find just as attractive as a polished finish.
Is platinum a new metal for jewellery?
Platinum was used for decoration by both the ancient Egyptian and Inca civilizations and in modern times was the first metal capable of securely holding diamonds in a delicate framework. This led to the creation of the beautiful Art Deco pieces of the 1920’s. Today the understated elegance of platinum continues to enchant new generations of consumers.
How do I care for my platinum jewellery?
Store pieces separately in a jewellery box or chamois bag so they don’t get scratched by other items of jewellery.
Remove your platinum jewellery when doing manual work.
Don’t handle bleach or harsh chemicals when wearing platinum jewellery. Although they won’t hurt the platinum, chemicals may discolour some of the softer gemstones.
Clean platinum periodically in the same way you clean other fine jewellery – using a pre-packaged jewellery cleaner or by soaking it in a mild solution of soap and warm water then gently rubbing it with a soft cloth.
Have your platinum jewellery professionally cleaned once in a while.
If looked after properly your platinum jewellery should not need to be repaired. For adjustments, resizing, polishing and cleaning look for an Association of Fine Jewellers specialist jeweler.
Can I wear platinum if I have sensitive skin?
Because of its purity platinum jewellery is hypoallergenic, therefore ideal for sensitive skin.
Where to Buy Platinum Jewellery
Platinum jewellery can be worn over a lifetime and passed on to future generations, so where you buy it is important. But how do you know where to buy? The answer is simple: buy from a professional jeweller, someone you can trust. Choose a retailer who has been serving the community for a number of years and has an established reputation.
Ask if the jeweller is a member of the Association of Fine Jewellers, the national association for retail jewellers. Or look for the Association of Fine Jewellers logo on the door. Association of Fine Jewellers jewellers are knowledgeable and provide a wide selection of fine jewellery that will make selecting your platinum piece a pleasure. Your Association of Fine Jewellers jeweller will not only help you with this purchase, but can help you with all your future jewellery needs. Your professional jeweller will not only help you with your purchases, but with repairs, custom design or simply answer all you questions about jewellery. Association of Fine Jewellers members have signed and abide by a Code of Ethics, so you can buy with confidence from your Association of Fine Jewellers member jeweller.